WHAT IS ADAPY?
Adapy.com Brand Standards Policy
This policy ensures that Adapy.com’s brand is consistently represented across all platforms and materials, maintaining a professional and cohesive image.
This policy is mandatory for all Adapy.com employees, contractors, partners, and external agencies involved in any form of brand representation.
The Adapy.com logo consists of a stylized ‘A’ in a unique font, accompanied by the full name ‘Adapy’ in lowercase.
Size and Scaling
The logo should not be scaled down to less than 30 pixels in digital formats or 0.5 inches in print formats.
A minimum clear space of 10% of the logo’s width should be maintained on all sides.
Do’s and Don’ts
The logo must not be altered, rotated, or changed in color. It should always stand out from the background.
- Electric Blue (Hex #0077FF)
- Slate Grey (Hex #585858)
Aqua (Hex #00FFFF)
Soft Grey (Hex #9E9E9E)
Primary colors should be used predominantly in all branding materials, with secondary colors used for accents.
‘Roboto’ for digital mediums.
‘Helvetica’ for print mediums.
Font Sizes and Styles
Web vs. Print
Use of italics is discouraged in web content to maintain readability.
Imagery and Graphics
Style and Tone
Imagery should be professional, modern, and reflect themes of technology and innovation.
Images must complement the brand’s color scheme and not overpower the accompanying text.
Use approved stock photos or in-house photography, ensuring high quality and relevance.
Tone of Voice and Writing Style
Adapy.com’s brand voice is confident, innovative, and approachable.
Content should be written in an active voice, avoiding technical jargon and maintaining clarity and conciseness.
“Adapy.com – Revolutionizing the mobility space.”
The website should have a clean layout, dominated by white space, with blue accents from the brand’s color palette.
Social media posts should be engaging, informative, and align with the brand’s voice and tone.
Marketing and Advertising Materials
Templates and Layouts
Standardized templates for advertisements, brochures, and other marketing materials will be provided.
Marketing copy should emphasize benefits, using persuasive language that is clear and aligned with the brand voice.
Compliance and Enforcement
The Marketing team is responsible for overseeing brand compliance across all platforms and materials.
Violations of the brand standards should be reported and will be reviewed and addressed in a timely manner.
Revision and Updates
The Brand Standards Policy will be reviewed annually or as necessary to ensure relevance and effectiveness.
Each update of the document will be documented with its version number and date of revision.